Welcome to Bicester Target

A refreshing new concept in air gun retail.

Through our passion and experience of shooting in most air gun disciplines, we are able to provide a level of knowledge and understanding on the demands of not only the individual, but also the equipment needed in each market sector.

Through this experience we have tailored our stock to suit each type of shooting discipline, from hardware right down to the type of pellets we stock. Our strategy on which products to stock is “if we wouldn’t use it, we won’t stock it”. This allows us to hold stock that really is fit for purpose.

Unique to Bicester Target and unlike any other air gun outlet, every rifle and pistol in our shop is available to test and try out, making sure that the rifle or pistol you choose is the correct one for you not only in terms of fit, but also is correct for the discipline of shooting you choose to undertake.

This concept really is where we stand out from any other retailer.

We are able to offer help and advice to all shooters from young beginners right through to experienced adults.

So why not come and visit and see how we can best help you, or just pop in for a coffee and a chat. Either way, we are always happy to see you.


Situated in the Oxfordshire village of Launton we sell a selection of the finest 10M Pistols, FT, HFT and hunting rifles to cater for a wide range of budgets. If you are a club shooter or competing at the highest level we have a gun for you. 

Drop in today or call us and book a personal gun fitting appointment.


We will always be competitive on price, but will not promise to be the cheapest - we are not trying to compete with the internet box shifters. What we do will save you more money in the long run than any discounter you will find, and better still you will always get the help and support when you need it. All guns sold are full UK spec direct from the manufacturers.


 Monday    by appointment
 Tuesday    10:00 - 18:00
 Wednesday    10:00 - 18:00
 Thursday    10:00 - 18:00
 Friday    10:00 - 18:00
 Saturday    10:00 - 18:00
 Sunday    closed